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Eddie Liccardo

Breakthrough's Team Just Keeps Growing...


We are pleased to have Lloyd Hervey II join our UX team!


Lloyd has 8+ years defining and designing exceptional UX desktop and mobile solutions, and has a vast skill set. His skill set includes requirements gathering, storyboarding, wire-framing, prototyping, and user research & usability testing. His UX strategies and designs have provided high-value solutions for Microsoft¹s Channel Incentive web-based tool; improved customer satisfaction for Sears¹ Mygofer.com; and most recently, efficient redesign strategy to improve the usability of the Chicago Tribune website.


Tell us a little bit about your technical expertise and how you ended up with that skillset.

I’m a User Experience Architect (UXA).  This skill set involves designing the initial blue print for a product based on requirements requested from stakeholders. I was able to develop this talent through DePaul University’s Human-Computer Interaction (HCI) program. I also gained additional UXA experience with Accenture, Sears, and Chicago Tribune.


Which do you prefer, coffee or tea? 

Hot Chocolate or Apple Cider.


IPhone or Galaxy?

iPhone.


Favorite hobbies?

Reading, Fashion, Real Estate, Gym, Basketball, Traveling.


Favorite Book?

Think & Grow Rich, by Napoleon Hill.


Where does your allegiance lie? Apple, Microsoft, Google or [Other]?

Mac.


Where did you grow up?

Conway Arkansas. Home of the Wampus Cats.


Favorite Sport?

My favorite sport is basketball.


Do you have a pet?

No pets, but Natalie and I have a beautiful son named Harlem Bae Hervey.


If you could choose anyone, who would you pick as your mentor?

My Father.


Describe your earliest computing or Internet memory.

2600 Atari.


What software or websites couldn't you live without?

www.odb.org/


Star Wars or Star Trek? Answer VERY carefully, we take this stuff seriously... 

Star Wars.


Who is your favorite artist/musician?

Shola Ama, New Edition, Tweet, Brian McKnight.


What's the best piece of advice you've ever gotten?

Be true to yourself and never compromise your principles for short-term satisfaction.


What was your first job?

Raking leaves in a grave yard.



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